Business Pyramid

The business pyramid no longer shows a CEO at the top, with employees and customers at the bottom. Today's pyramid highlights three areas that are the foundation of Design Your Business' mantra.

Customers • Employees • Profits

Like an equal-sided triangle, each has equal value and each needs the other for support. Together, they strengthen the foundation of a successful business. Focus on only one, and the others suffer.

Contrary to popular belief, the customer isn't always right. They often don't know what they want and what they say isn't what they believe. Give great customer service, go above and beyond for the customer, but not at the expense of backing your employees or growing your profits.

Employees want to see profits as much as the business owner. Successful businesses often can reward employees with more than just money. When the company is doing well, the employees have more pride and are more interested in personal growth.

Growing profits doesn't always mean raising prices. It means providing a unique product or service at the most competitive price by working with costs and the marketable value. Working on a freelance project magnifies this theory. A freelance consultant will do their best work when paid an ideal price, however, if they are charging too much the quality starts to go down. If they are paid too little, the quality also goes down. There is a link to how much you pay and the quality you receive on BOTH ends of the spectrum.